Smartphone VS Smartwear
Do Devices Change How We Use Mobile Banking?
In this chapter, I explore something that hasn’t really been looked at before: Does the type of device someone uses affect how they adopt mobile banking?
In real life, using a smartphone is very different from using a smart wearable device like a smartwatch. These devices have different features, screen sizes, and even different ways users interact with them. So, I wanted to find out:
Do trust, security, and time-saving value of m-banking apps affect people differently depending on whether they use a smartphone or a wearable? Do demographics like age, gender, or income play a different role across devices?
I used survey data from over 18,000 people in Canada and ran a set of logistic regression models. I grouped people based on whether they use just a smartphone or both a smartphone and a wearable. That’s really because you don’t use a smart wearable device as a standalone device. What I found is that device type really matters:
- People who use smartphones care more about trust and security.
- In fact, people seem to perceive smartphones as more secure (they probably are?).
- People who use wearables care more about saving time and convenience.
- Some demographic factors (like education or age) influence adoption in different ways based on the device.
This work shows that mobile banking adoption isn’t one-size-fits-all. If we want to understand how people really use these tools, and how banks should design better apps; we need to look at the devices they’re using too. By “we” I mean banks and researchers alike!